The Future of Customer Experience: Personalization and Automation
The Chief Executive Officer and business expert from Southern Australia, Grant Kelley, played a significant role in transforming Vicinity Centers and even Holdfast Assets. One unique path he took was focusing on personalization and Automation to enhance the customer experience. Personalization and Automation have become the future of customer experience, so companies today are increasingly focusing on this trend to maximize their outputs and gather more prospects into the customer fold. This article explores how intelligent experience engines powered by AI and customer data revolutionize customer interactions. It highlights the importance of seamlessly connecting data, reimagining end-to-end experiences, activating experiences across channels, fulfilling according to the customer’s context, and texting relentlessly. Therefore, stick to the end as you will receive information about prominent organizations going about with these future trends, harnessing their potential, and incorporating them into your business processes.
Personalization as a Competitive Advantage
Companies prioritize personalization and seamlessness to gain a competitive edge in various industries. Big tech companies and challenger brands leverage personalized customer data and AI to deliver a transformative experience.
Impediments to Personalizaton
Many brands need help to personalize customer experiences at scale. Orchestrating personalized experiences across channels remains challenging, necessitating a focus on data, technology foundation, and a test-and-learn mentality.
Building an Intelligent Experience Engine
Designing the flow of customer interactions, capturing relevant information, and establishing cross-channel connections are crucial for creating end-to-end experiences. Intelligent experience engines employ data, expertise, and machine-learning algorithms to improve customer experiences continuously.
Connecting Data Signals and Insights
Constructing a comprehensive view of each customer requires capturing signals from various sources. Lululemon and other brands use personal information, augmented with data from service providers, for targeted marketing actions.
Reimagining the End-to-End Experience
Qantas optimizes every detail of the customer journey, personalizing booking, check-in-lounge, and in-flight experiences. It also builds loyalty ecosystems and launches new businesses based on customer data and insights.
Activating the Experience Across Channels
Starbucks excels in cross-channel personalization, leveraging its app, digital media ads, and in-store experiences. Similarly, Sweetgreen, a smaller restaurant chain, utilizes data and digital platforms to offer personalized experiences and surpass digital engagement percentages.
Fulfilling According to the Customer’s Context
Retailers like Kroger, Tesco, and Giant Eagle employ data analytics to personalize promotions based on customer preferences. Giant Eagle gamifies the shopping experience to incentivize customer loyalty and targeted shopping.
Testing Relentlessly
Stich Fix embraces experimentation and collects direct customer data for its intelligent experience engine. The Style Shuffle interface allows customers to provide preferences, enabling personalized monthly apparel selections.
Conclusion
To compete in the evolving customer experience landscape, companies must prioritize building intelligent experience engines. Seamlessly connecting data, reimaging, activating across channels, and fulfilling contextually and stringent testing are pivotal practices. CEOs need to empower cross-functional teams, leverage Artificial Intelligence, and foster a culture of personalization and agility. Taking action to revolutionize customer experiences through an intelligent experience engine is essential for building enduring brand loyalty in today’s market. Remember, there is no need to doubt the effectiveness of modifying your customer experience through Personalization and Automation, as many companies like Grant Kelley‘s Holdfast Asset have keyed into these trends and are benefiting significantly from them.
For more information: Grant Kelley
Read more »Opening Peace of Mind: The Important Duty of Emergency Situation Locksmiths in Houston
Imagine it’s a damp Houston night,and you have actually simply returned home,only to locate your keys are missing out on. Panic sets in as you realize you’re shut out. This scenario is much more typical than you could think. In busy cities like Houston,where life scoots,such incidents are frequent. This is where emergency situation locksmith solutions enter play,using not simply a vital to your door,however peace of mind.
Data Speak Volumes
Recent data show a growing demand for emergency situation locksmith solutions. According to a study,around 16% of home owners have actually experienced a lockout at least as soon as in the past year. In Houston,a city with over 2.3 million homeowners,this converts to a considerable variety of lock-related emergencies daily,as pointed out by Fast Locksmith Services. The need for punctual and trustworthy solutions is extra crucial than ever before.
Diverse Emergency Situation Solutions for Homeowners
Emergency situation locksmiths accommodate a variety of needs beyond the common lockout circumstance. Services include rekeying,damaged essential extraction,lock repair service,and setup of sophisticated safety and security systems. House owners frequently take too lightly the intricacy of modern locks,which call for professional handling,specifically in immediate scenarios.
Scorpion Locksmith: Your Houston Ally
In the heart of Houston,Scorpion Locksmith attracts attention as a beacon of reliability. Offering a comprehensive series of emergency situation services,they comprehend the necessity and delicacy of lock-related issues. Their experience guarantees that you regain accessibility to your home quickly and safely,decreasing the anxiety and disturbance brought on by unforeseen lockouts.
Verdict: A Secure Home is a Pleased Home
Finally,emergency locksmith services are an indispensable part of preserving home safety and accessibility in Houston. The peace of mind and safety used by experts,like locksmith houston texas,are indispensable,specifically in times of crisis. As home owners,it’s important to understand who to call when the unforeseen happens. Have you thought about who you would contact a lockout emergency?
Scorpion Locksmith Houston
Address: 1806 Richmond Ave.,Houston,TX 77098
Phone: (281) 623-1517
1806 Richmond Ave
Transforming Rooms With Shade in Overland Park
Imagine strolling right into a boring,lifeless living-room in Overland Park. Now,photo that exact same room instilled with lively blues,eco-friendlies,and yellows,instantaneously transforming it into a inviting sanctuary. The impact of color on our environments is extensive,affecting our state of mind,performance,and total wellness. However exactly how specifically can the strategic use color raise your spaces in Overland Park? Allow’s discover the art and scientific research behind transforming your environment with shade.
Secret Takeaways
- Think about the desired state of mind and ambience when choosing a color scheme for a space in Overland Park.
- Incorporate vivid accents like toss pillows and art work to include vibrancy and character to the space.
- Enhance illumination effects in the room to showcase shades successfully and produce the desired atmosphere.
- Develop visual flow by purposefully placing colors throughout the room to preserve equilibrium and guide the eye.
Picking the Right Shade Scheme
When picking a color scheme,consider the state of mind you want to create in your area. Think about the environment you wish to attain – do you desire a relaxing and warm feeling or a brilliant and energised ambiance? Shades play a significant duty in establishing the tone of a room. For a relaxing atmosphere,go with soft blues or eco-friendlies. If you want a even more vibrant space,think about including strong reds or yellows. Bear in mind,the shades you select will certainly impact the total look of your room,so take your time to select a palette that reverberates with you. By meticulously picking shades that straighten with your desired state of mind,you can produce a space that absolutely shows your individuality and design.
Implementing Color Psychology
Considering the influence of colors on mood and atmosphere,currently let’s explore how to efficiently use shade psychology in your area. Begin by understanding the emotions various shades evoke. For example,blue advertises calmness and efficiency,while yellow brings energy and optimism. When implementing color psychology,think about the function of each space. Use warm tones like reds and oranges in social areas to urge conversation and exhilaration. In spaces suggested for leisure,select awesome tones like greens and purples to produce a comforting setting. Balance is crucial – don’t bewilder a area with excessive of one color. Try out various shades and mixes till you discover the excellent harmony that lines up with the wanted environment of each room.
Incorporating Colorful Accents
To improve the vibrancy of your area,tactically including vibrant accents can add deepness and visual passion. Think about using throw cushions,rugs,art work,or attractive pieces in bold hues to make a statement. Select colors that match your existing scheme or choose a different pop to produce a prime focus. As an example,a vibrant yellow throw blanket can immediately illuminate a neutral-colored couch,while a set of vibrant ceramic flower holders can bring life to a bookshelf. Don’t be afraid to blend and match various tones and structures to develop a dynamic appearance. By incorporating these colorful accents attentively,you can transform your area into a dynamic and welcoming atmosphere that mirrors your individuality.
Final thought
Transforming rooms with color in Overland Park can make a significant impact on the general feeling and ambience of a area. By choosing the ideal color palette,implementing color psychology,and incorporating vivid accents,you can create a space that is dynamic and inviting. Don’t be afraid to explore various colors and mixes to locate what works best for you and your area. With a little creative thinking and creative imagination,you can truly change any kind of space right into a vibrant sanctuary.
Read more »How to Find a Great Accountant
Where to find a excellent accountant
From cash flow predications,to payroll assistance and taxation regulation agreement,a fantastic accountant is a wonderful advantage for both you and your company. You don’t desire to be taking monetary guidance from just any person however,as well as a very poor accountant is a lot a whole lot worse than no accountant by any means. In this article we shall look at the way to finding the suitable accountant for your personal particular condition,making certain you set the crucial project of managing your money and assisting to expand your business in the hands of a very knowledgeable experienced specialist.
Exactly why do I would like a cpa at all?
As soon as your business will grow beyond a 1-gentleman operation,and even before that point,looking for the suggestions of any accountant is not merely advised,it is important. Faltering to locate a qualified accountant might have severe unfavorable consequences costing both of you time and cash and also adding the particular way ahead for your small business in danger. Hiring an accountant will open a realm of new opportunities for yourself when it comes to wealth administration,along with liberating you up to pay attention to the most crucial task of growing your small business. Why commit hrs each few days making sure your books happen to be in get when you can have a highly skilled expert do this for you rather?
What type of professional services do an accountant offer?
An accountant do far more than simply ensure your accounts will be in get. They give a complete array of assessment,advice,and book keeping providers that can ensure you abide fully with your taxation commitments and stay on the proper aspect of the HMRC. They likewise have accessibility very most up-to-date cashflow projection software program that enables them to use your pre-existing accounts to produce accurate predictions for the future to make a lot more educated enterprise decisions.
A few of the other services a cpa can supply include:
- Basic book keeping
- Taxation advice and support
- Business plan development and business coaching
- Funding proposals
- Value added services
- Exit planning
How to find the best accountant to suit your needs
In the event you operate your own personal enterprise,you undoubtedly possess a plentiful make contact with guide of other businesses in your town. Wondering them for tips is a fantastic place to start your search. Or else,an online lookup is usually a good starting place,but remember for taking precisely what is stated on the webpage of an accountant about themselves using a pinch of salt. Accountants like Accountants Plus Hamilton possess a raft of amazing on-line testimonials from prior satisfied clients,giving you reassurance that other organizations like yours have been happy using the assistance they acquired. Upon having a concept of the kind of accountant you want along with a shortlist of alternatives,a good thing to accomplish is always to arrange a conference in person. It is crucial that you will be suitable capable to work nicely together as you will hopefully do simply that for several years into the future down the road. For more info Get started with Accountants Plus .
Read more »Never Stress Over Plumbing Issues Once Again With These Tips
If you’re a homeowner not familiar with pipes, you’re probably familiar with the experience of being charged an arm and a leg for what looks like an easy plumbing repair work. If you want to avoid this experience again, keep reading for some advice and tips on how to repair your own pipes. Talk to us AA Plumbing & Heating
Watch how your toilets are flushing. If you need to jiggle the handle or if it takes too long, you may have to fix some toilet parts. Changing these parts early may help you to save on your water expenses and will save you from more pricey repairs at a later date.
Do not pour grease or oil down any of your household drains pipes. Put them in containers and place in the fridge till they are solid, then toss them away. If you put them down the drain, they can solidify in cold pipes. These solid masses will block your pipes and are really tough to get rid of. We can help at Boiler Servicing Swindon
Prior to beginning a plumbing project make certain to understand your pipes. Each pipeline has a different usage and every municipality has various codes for what pipelines can be utilized for. Making a mistake in this area can be extremely expensive, if you are required to get rid of all the pipelines from the work you have just completed.
Have your pipes in your pipes system frozen? You can skip the cost of hiring a plumbing by utilizing this approach. Open the faucet so steam produced by the thawing process can escape. Start thawing near to the faucet, and move down the line as each area thaws out. Use a hair clothes dryer or a heat light to warm along the pipeline. Despite the fact that this method consumes a fair bit of time, it is more secure than most other heating methods. It requires no clean-up.
If you are paying someone else to do the pipes in your house make certain that they are accredited in your state to do that work. Some individuals who have little or no understanding of pipes will attempt to pass themselves off as a pro. So you can see the importance of examining to see if your plumbing is licensed. You must also see if you can find favorable testimonials about the plumbing professionals work.
Have a specific plumber in mind prior to you have an emergency situation. The majority of people don’t think of plumbing professionals till they find themselves having a big issue that needs to be repaired right now. Instead, choose a plumber who you are comfortable with and whose experience you trust– way prior to you really need his services.
If you own home where the temperature level gets below freezing for an extended amount of time each year, you need to make sure that pipes found in unheated locations, such as crawl spaces and garages, are insulated. Pipes that are exposed to the outdoors components or those that are prone to freezing, should be safeguarded by heat tape or thermostat-controlled heat cables to prevent them from freezing.
Plumbing isn’t as tough as it can seem, when you have access to great information and guidance about how to go about solving your own plumbing problems. Next time you have pipes problems in your home, try applying the suggestions from this short article and see if you can save some money by resolving it yourself! Find out more at AA Plumbing Swindon
Read more »How an internet site can benefit your company
An internet site can be a fantastic investment for your company, enabling it to reach a much greater number of prospective customers whilst enhancing your trustworthiness and making sure you stay ahead of your competitors. Read on to find out how a website can benefit your service. Talk to us Doncaster Web Design
A continual online visibility
Once your online site has gone online, you can keep your digital doors open 24/7. This means clients can find out more about your company and purchase your products and services long after your working day has come to an end.
Supply detailed information about your business
You can add all kinds of information about your company to your online site. Customers can look up your small business hours, contact info and make inquiries at any time once your online site is up and running. You can also update your web page every time you have important info to provide to your customers. We can help Jask Media Design
Enhance your trustworthiness
Having a professional business website makes your company appear much more credible and trustworthy. Today’s clients expect companies to have a strong online presence, and a functional, useful web page is an essential part of this. You could be missing out on a great deal of revenue if you don’t have a website up and running yet.
Break down geographical barriers
You can also use your online site to attract clients from across the world, not just in the UK. Your website will make it much easier for international customers to purchase your products and services. This is great for organization growth and expansion.
Obtain crucial insights
Web page analytics give you vital data about your customers. They tell you how they are reaching your site, how long they are spending on it, where they are located and so on. This key information allows you to make better small business decisions and enhance the experience you’re offering to your clients.
Keep competitive
If you don’t presently have a website in place, you may be losing custom to competitors that do. Having a strong online presence makes it much easier for you to generate new leads and remain at the forefront of clients’ minds. It can also allow you attract the interest of potential investors in your organization. You can outshine your rivals online by using visually appealing design elements, high-quality images and informative content to deliver a terrific user experience. This also helps you create more brand commitment.
Create more customer interaction
You can use your web page to bring your clients closer to you and interact with them. Interactive features like blogs, comment sections, social media integration and forums enable you engage with your customers. When your customers find it easy to interact with you, they are more likely to become loyal fans and choose you over the competitors when they need the products and services you’re offering. You can also use your web page to build a mailing list and capture client info through lead-generation forms and newsletter subscriptions. Once you’ve built a mailing list, you can use it to share unique offers, update your customers on the latest news and nurture robust long-term relationships.
Build up authority
When you publish high-quality content on your site and offer a terrific user experience, you’re likely to be rewarded with better search rankings. This will improve your online visibility and ensure you appear on people’s screens when they search for terms that are relevant to your company.
Feature endorsements and reviews
It’s also a great idea to encourage clients to leave comments and ratings on your online site. This encourages prospective clients to find out more about what you can do for them, giving them a much clearer idea of what to expect from your brand. Call us today Web Design Doncaster
Read more »Maximising LinkedIn Account Management for Lead Generation
LinkedIn has established itself as a premier platform for professional networking and lead generation. However, the effectiveness of LinkedIn as a lead-generation tool is significantly influenced by how well one manages their LinkedIn account. This is where LinkedIn account management becomes crucial. Effective account management ensures that your LinkedIn presence is not just active but strategically aligned with your lead generation goals.
LinkedIn account management involves a series of strategic actions and decisions aimed at enhancing your visibility and engagement on the platform. This includes regular updates to your profile, posting relevant and engaging content, and actively participating in LinkedIn groups related to your industry. Each of these activities plays a vital role in attracting and nurturing potential leads.
A key component of LinkedIn account management is the strategic curation of content. Sharing insightful articles, industry news, and thought leadership posts helps establish your expertise and keeps your audience engaged. Moreover, engaging with comments and participating in discussions can significantly increase your visibility, making it easier for potential leads to find and connect with you.
Another important aspect of LinkedIn account management is the utilisation of LinkedIn’s analytics tools. These tools provide valuable insights into the performance of your posts and the behaviour of your audience. By analysing this data, you can refine your content strategy, post timing, and engagement tactics to better meet the needs of your target audience, thereby improving your lead generation efforts.
Moreover, LinkedIn account management also involves networking and relationship building. Actively seeking out and connecting with potential leads, engaging in meaningful conversations, and providing value in your interactions are all crucial for converting connections into leads. This requires a delicate balance of professionalism and personal touch, which can be honed through effective account management practices.
In conclusion, LinkedIn account management is a critical component of successful lead generation on the platform. By focusing on strategic content creation, engagement, and networking, you can maximise your LinkedIn presence and turn it into a powerful tool for generating leads. Whether you’re an individual looking to expand your professional network or a business aiming to increase sales, effective LinkedIn account management is the key to achieving your objectives.
Read more »Should You Hire a Lawyer to Fight Your Traffic Ticket?
When that dreaded traffic ticket lands in your mail,the immediate impulse for many is to just pay the fine. Why deal with traffic court,miss work,and fight a fee? Before paying the ticket,consider the potential long-term implications or the benefits of hiring a traffic violation lawyer. While most people haven’t thought of hiring an attorney to represent them in traffic court,representation can sometimes be the difference between a hefty fine,insurance premium hikes,losing a license,and getting back to driving as usual.
Why Hiring a Traffic Violation Lawyer Might Be Your Best Move
Getting a traffic ticket might seem like a minor hiccup. After all,many think,“How bad could it be?” and consider it just an annoying bill that has to be paid. But,these tickets can hide a host of problems down the road that you hadn’t anticipated.
The expertise of traffic lawyers is something that the average person might underestimate. They’re not just about defending your case in court; they’re about understanding the nitty-gritty of traffic laws,the loopholes,and the best strategies to approach a traffic violation.
When you hire a professional traffic attorney,you’re not only contesting a ticket; you’re investing in peace of mind. Knowing that a trained individual,well-versed in the intricacies of traffic regulations,is handling your case,ensures you’re in good hands and saves you from additional costs or license loss later.
The Financial Implications: More Than Just a Fine
On the surface,hiring a lawyer might seem like an extra expense and yes,there’s usually an upfront cost. However,the decision to hire a traffic attorney may save you money in the long run rather than paying the fine or representing yourself.
Think about it. A single traffic ticket can impact your insurance premiums,leading to higher payments over time. If a traffic lawyer can reduce or eliminate the charges,you’re potentially saving a significant sum in the long run.
Understanding the Real Weight of Traffic Tickets
Traffic tickets might seem like fleeting inconveniences that drivers must deal with every so often,but they impact beyond the wallet. Each traffic ticket can notch up points against your driving record. Get enough,and you might be staring at the real possibility of a suspended license. Also,traffic violations might make future legal proceedings more complicated if not addressed correctly.
The Advantage of Professional Expertise
So,how specifically does a traffic lawyer help? Here are five ways hiring one makes all the difference:
- They know what to look for in the traffic ticket. By finding errors that most people don’t see,they can get the ticket dismissed entirely.
- They are equipped to negotiate and potentially reduce your ticket. By asking,in court,concessions based on your good driving history or other factors,you could walk away paying less.
- Lawyers know their client’s rights. Having an expert on your rights who is working on your behalf significantly improves the odds of getting your ticket dismissed or reduced.
To Fight or Not to Fight?
Should you fight your traffic ticket? It’s not always about the ticket’s cost,but the other consequences. If you will be dealing with increased insurance rates,potential license suspension,and a violation on your record,it makes sense to consider having legal advice by your side with a seasoned traffic ticket lawyer.
Traffic tickets,while common,shouldn’t always be dismissed as minor inconveniences. They can have severe and costly consequences beyond the fine itself. So,before hastily paying off that fine,consider the benefits of a traffic lawyer. Here at Note & Kidd Attorneys,we are well-versed in the traffic court and laws,offering guidance every step of the way. Our mission has always been to advocate for our client’s rights no matter the circumstances or severity of the crime.
Reach out to us today if you have any questions or concerns over a traffic violation. We will help you every step of the way,click the link below.
Note and Kid | Fight Your Traffic Ticket
Read more »Understanding the Role of SEO in Business Growth
In the digital age, the importance of Search Engine Optimisation (SEO) for business growth cannot be overstated. As a cornerstone strategy, SEO plays a crucial role in enhancing online visibility, driving website traffic, and ultimately increasing revenue. Mark Woodcock SEO consultant, emphasises that mastering SEO techniques can significantly impact a company’s ability to compete and thrive in its industry.
SEO involves optimising a website to rank higher in search engine results for specific keywords or phrases relevant to the business. This process is critical because higher visibility in search results correlates with more website visits. Mark Woodcock, an SEO consultant with extensive experience, points out that a well-structured SEO strategy can lead to sustained organic traffic, which is more cost-effective and credible than paid advertising.
Moreover, SEO is not just about attracting any traffic but the right kind of traffic. Through targeted keyword research and content optimisation, businesses can attract visitors genuinely interested in their products or services. Mark Woodcock, SEO consultant, stresses the importance of understanding your audience and tailoring your SEO efforts to meet their needs and search habits.
Another vital aspect of SEO highlighted by Mark Woodcock is its role in building brand authority and trust. Websites that appear on the first page of search results are often perceived as more trustworthy and authoritative by users. Achieving and maintaining high rankings can enhance brand reputation and encourage engagement and conversions.
Furthermore, SEO provides invaluable insights into customer behaviour and market trends through data analysis. Mark Woodcock, SEO consultant, advocates for the use of SEO tools and analytics to understand what attracts visitors to your site, how they interact with your content, and what actions they take. This data can inform business strategies, product development, and customer service improvements.
In conclusion, SEO is a powerful tool for business growth, offering a competitive edge, targeted traffic, brand credibility, and valuable customer insights. Businesses looking to expand their online presence and drive sustainable growth should consider investing in SEO expertise, such as that offered by Mark Woodcock, to navigate the complexities of search engine algorithms and market dynamics effectively.
Read more »Corporate Lawyers vs Criminal Lawyers
Lawyers,whatever sector they operate in,play an integral role in the just and fair community.
These expertly trained pros commit their lifestyles to the research into and functional use of legal requirements,making certain the legal system operates the way it should,in addition to their consumers possess the greatest potential for a positive result.
There are numerous kinds of attorneys functioning in britain,and worldwide,but two especially stand out,dur within the main with their counsel in the media and in the media.
Corporate and felony regulation are perhaps the two most great-user profile regions of legislation and those who exercise them possess a very specialised list of abilities and thrive in great-pressure surroundings.
With this blog we shall examine the distinctions between these 2 kinds of authorized skilled letting you know exactly what to expect when working with possibly.
Exactly what do Felony Attorneys Do?
Illegal Legal professionals Edinburgh specialize in defending people who have been involved in criminal offences of any sort.
Sure,these are the individuals you can see from the motion pictures and TV dramas,standing upright in the courtroom and defending the clientele,but the position entails much more than that on your own.
Legal legal professionals represent their clientele at each single stage from the felony procedure from the first authorities interrogation all the way to attractive a determination if issues go that much.
They may even provide you with advice before any expenses happen to be registered on what to do and not to do if approached from the authorities or confronted by your accuser.
For that reason it is strongly suggested that you realise you are a fantastic criminal legal representative the very moment that you think illegal charges could be on his or her way.
What exactly do Corporate Legal representatives Do?
Business legal professionals operate operate in the business world,point Satisfies with increased documentation,consulting with firms,professionals and regulatory companies alike. Each and every day,these industry experts will oversee mergers,acquisitions,organization relationship contracts and deal discussions.
They can also need to show up in the courtroom on behalf of the business they stand for in the event regarding corporate governance,unjust dismissal,work environment trauma boasts,plus more.
Every major firm may have a business legal professional on retainer,or they might have even their own personal in-residence authorized crew.
What exactly is the difference between both?
Aside from the different areas of regulation they operate in there are many of key differences between criminal and business lawyers.
Corporate legal professionals spend much more of their time asking and advising to guarantee the clientele don’t fall bad of guidelines in the first place whilst felony lawyers are usually far more reactionary,defending anyone who has already been accused of an offence.
Some illegal attorneys will even work in people field before getting into a non-public practice,employed as a prosecutor or even a community defender. Business attorneys are more likely to transfer right into a private firm after making their level as being a junior associate or on a training deal before functioning their way up. For More Info Click here for Aamer Anwar & Co .
Read more »