Have you just move your business to online marketing and you are wondering how to get better visibility in search engines? You must be in need of Search Engine Optimization (SEO) â a technical process of optimizing your website and its content to get the top rank in search results. Note that SEO HK companies provide is not a one-time process. It’s a system that should be regularly implemented and audited as part of you online marketing strategy. It also involves practices that are broadly categorized into two: white hat and black hat.
Search engines are running through algorithms to index and rank web pages. Guidelines have been placed along with the algorithm,so website owners and content creators optimize content based on these guidelines. White hat are methods that are approved by search engines,as they are consistent with the guidelines. Methods that are not approved as it manipulate page rankings in deceptive ways are called black hat.
Common example of white hat include redesigning website to improve user experience,rewriting metadata to include relevant keywords,creating quality content. The opposite can be observed in terms of black hat practices,which include keyword stuffing,using invisible texts,link farming,content scraping,and doorway pages.
We can easily identify these two practices in terms of revenue goals. White hat practices are for those who are into long-term gains. Black hat,on the other hand,is particularly tempting to those who like to get rich quickly. A successful SEO HK and U.S. companies recommend is those that are aligned with the guidelines with minimal to no penalty.
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